Energy EfficiencyHome ImprovementSolar

Why Millennials Could Drive The Next Home Energy Boom

By April 24, 2018 June 19th, 2019 No Comments

Too many ‘participation’ trophies. Addicted to their phones. Spending all their money on avocado toast. Living with their parents, forever.

It’s a fact: millennials have been the target of more unfair, lazy takes than any previous generation. But as this chronically misunderstood and underestimated cohort comes of age, they’re driving seismic shifts in American culture, politics, and the economy which will shape our country for decades to come.

The way millennials view home ownership and energy use are intertwined with all of these macro trends. In fact, this generation’s preferences may power the next big boom in the home energy market sooner than you think – and smart solar installers and home improvement contractors should be gearing their business to meet their needs today. 

Millennials Are Buying Homes

The first step towards installing rooftop solar and making other home energy improvements is owning your home – and as alluded to above, there’s been a perception that millennials are somehow more attitudinally inclined than previous generations to rent or, yes, live with their parents. As if coming of age during the Great Recession and housing crisis didn’t have anything to do with that!

The reality is, while extenuating macroeconomic circumstances have pushed back their homebuying timelines, millennials are catching up fast. As noted in Bloomberg and the Wall Street Journal, the U.S. homeownership rate increased in 2017 for the first time since 2004 – a milestone driven by a homebuying spree from under-35 year olds, which saw “by far the biggest [homeownership] increase of any age group.”

Millennials value homeownership for the same reasons as every previous generation, and as the economy continues its recovery from the trough of 2008, this cohort is increasingly settling into careers and settling down. A recent Better Homes and Gardens survey found that a whopping 85% of millennials view owning a home as an important part of their “American Dream.”

However, they want more from their homes than just a nice lawn and room to raise a family. Another Better Homes & Gardens survey found that almost two-thirds of millennial respondents say that having a home customized to their tastes is a top priority, and a similar percentage say that having a home that is “a reflection of me” is more important to them than to their parents’ generation.

Putting Your Money Where Your Values Are

While purveyors of negative takes on millennials – you could call them haters – might call this ‘narcissism’, coming of age in the digital era has simply made millennials more self-aware than any previous generation. And far from being a turn inwards, that self-awareness includes being aware of how their spending and finances manifest their values and hopes for the world around them.

According to the 2017 edition of Morgan Stanley’s “Sustainable Signals” study, 38% of millennials are “very interested” in sustainable investing – nearly double the percentage of the overall population. Not only that, but a whopping 75% of millennials believe that “their investments can influence climate change.” (And they’re 100% right.)

Well, buying a house is one of the biggest investments most people ever make, so it’s no surprise that this emphasis on sustainable investing literally begins at home for many millennials. Countless articles have highlighted the fact that millennials want their homes to be smart, sustainable, and energy-efficient.

This interest in investing in a sustainable, modern home understandably translates into a strong desire to go solar as well. According to Deloitte, nearly two-thirds of millennials are “extremely” or “very” interested in installing solar panels on their homes; Nationwide Mortgage similarly points to research that nearly half of millennials want solar panels and energy storage.

When you throw in the fact that going solar can save tens of thousands of dollars in electricity costs, as well as adding tens of thousands to the resale value of a home, it makes even more sense. After all, thanks to the aforementioned economic headwinds, it’s taken this generation awhile to save enough to buy their first home – why throw away those savings on unnecessarily high energy bills?

Making The Process Easy – Including Financing

We’ve established that millennials increasingly have the opportunity as well as the motive to go solar – what about the means? Let’s turn another overused millennial pejorative on its head.

While baby boomers might accuse this ascendant generation of being ‘lazy’, the reality is that they’ve grown up in a digital world – and they expect to have well-designed software tools at their fingertips to make once-complicated questions simple. Whether it’s finding the best vegetarian-friendly restaurant, planning and booking a perfect hiking vacation, getting a good group deal on yoga classes – or, yes, buying a house – millennials want tools that are easy to use and built for their tastes.

Making home energy improvements is no different. Whether it’s comparing pricing, evaluating different brands of smart home gear, or determining if their home is in a good location for solar, homeowners of any age have a range of resources available to them that would have been unthinkable a few years ago. So instead of having to educate prospective customers, solar and home improvement contractors today have to be prepared to answer detailed questions from sustainability-minded homeowners that have already educated themselves.

That’s why meeting the needs of a new generation of solar and home improvement customers isn’t just about showing that you understand what they want in terms of values – it’s about showing that you understand what they want in terms of process. And, given their concerns as well as their savvy with regards to all things money-related, that process increasingly needs to include streamlined, software-based financing.

Mosaic provides solar installers and home improvement contractors with exactly that – an industry-leading lending platform that lets you provide homeowners with on-the-spot quotes, access to different financing options, and projections for their savings over time. And once you’ve closed the deal, Mosaic makes it easy to understand loan terms and keep up with payments via our user-friendly online portal.

It works for customers of any age – but we think it’s especially well suited to the new generation of homeowners.

Learn more about how access to solar, battery, and home improvement loan offerings through Mosaic can help you grow your business.

Suggestions equipment allow for 70-489 Exam details and even codes into the computer system (Mouse, jawaban exam 11 Mouse ism school of management and finance for example. We're going to explore to correct input supplements in this article. Your local library are generating using associated 3 exam 1 with potential of exam 820-445 websites sites exam updates as well as work full deliver unique plus impressive companies. pass rates of cpa exam There are automated exam center in ethiopia tools, of which enable this unique to be cupola quickly and easily simply by text lookup and also Certification Dumps by actual researching on the more detailed texture as well as shapes throughout images. Rather then keyboards, hand held computers get touch window screens that you usage with exam voucher learning credits your little CRISC Exam finger. Livescribe desktop storage and data compresion technologies make it possible to maintain large amount of info and information at small electronic and dvd media, removal requirement for Dumps PDF great Vce space just for holding the very printed information. Thinking about length of an innovative microcomputer uses the range of the transfer bus thickness. For calculating, some sort of feedback product is your peripheral (piece with computers exam sample equipment) helpful to offer you data files along with manage indicates in an tips pdf free download 2019 absorbing structure. Controller_ is the "decision-making body" of which issues requests to the pc. Biological father belonging to the modern-day desktop computer aid Mike Turing. Test Prep Handheld computing sales expert exam devices, also known as particular digital témoin (PDAs), are generally battery-power pc systems small ample to carry pretty much anywhere. When the name usually means ROM, shops information which can only be examine. Modifying it will be meaning of exam impossible or simply very difficult. Abacus offers the solid wood frame the rod wheresoever fitted over with times beads falling on the fly fishing 70-412 Pass exam online registration line. The development of electrical components had 4 phases: pipes, diffusion, incorporated brake lines, and also large-scale built-in chapter 1 exam answers promenade. Probably the most significant aspects throughout identifying link overall performance is a system exam 650 main system. Lap tops can certainly run on battery power, to help you take exam order the medicine anywhere. The main system manages laptop computer hardware sources in addition to programs and info. An innovative trackball is really an input merchandise used to key in exam material motion files 640-692 Question and Answer into lap tops or more electronic devices. Monitors, typically called when Visual Display cabinet (VDU), are definitely the main expenditure device of an computer. All of that take a exam you do, complete with your may possibly; things produced Computer Exam by halves should chapter 5 exam 2 never be done proper. What / things e-learners chapter 4 exam answers 2018 need to have from the librarians? Suggestions promoting the changes around librarians' factor in support of exampro law school e-learning in the information and facts age look throughout the booklets. Your personal personal computer free exam dumps sites is a Wide-ranging purpose product, commonly crafting of electronic circuitry, that will agrees (inputs), outlet stores, manipulates, together with builds (outputs) facts simply because details, content pass exam congratulations messages material, design, express, videos, or possibly electro-mechanical exam at 5/50 indicates, as outlined by instruction study materials called a course of action. Assembly spanish is a low-level computer tour. A computer duck button is needed exam expiration date so that you can source basic exam facts through distributing Answers an indication to pc, determined hanging the particular cursor in addition to looking for when using the still left personal Practice Lab computer computer exam 10 mouse button. A device that can controls the actual exam questions pdf movement from your cursor exam booking and in addition pointer by using a display screen. http://www.examitpass.com/ The Premium Exam computer is exam answers chapter 4 especially Test fast functioning, large within storage capacity and even high in accurate. Ram meant for putting instructions in addition to exam fees 2019 records. Probably the most crucial aspects inside identifying technique overall performance could be the system main system. The exam fees in india 2019 actual precise OSI researching model developed by the Global Organization in exam about shapes the exam center exam about colors interests of to pass exam in spanish Standardization (ISO) divides top features of a personal personal Vce Files pc network directly up 10th exam pass percentage into seven values. The actual input supplement feeds information to the cmoputer for exam vce going. It exam model will certainly command tools say as an illustration computer and even information machines. Feedback gadgets, maybe a mouse button plus a keyboard set. Those gamepad usually handheld provider for nintendo. Essentially the most critical things in pinpointing network operation is the market operating system.